What Is Network Marketing?
Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home.
There are many reputable network marketing operations, but some have been denounced as pyramid schemes. The latter may focus less on sales to consumers than on recruitment of salespeople who may be required to pay upfront for expensive starter kits.
The FCC advises that that single-tier network marketing operations tend to be more reputable than multi-tier schemes.
How Network Marketing Works
According to Salesforce, Network marketing is known by a variety of names, including multilevel marketing, cellular marketing, affiliate marketing, consumer direct marketing, referral marketing, or home-based business franchising.
Companies that follow the network marketing model often create tiers of salespeople—that is, salespeople are encouraged to recruit their own networks of salespeople. The creators of a new tier (or “upline”) earn commission on their own sales and on sales made by the people in the tier they created (the “downline”). In time, a new tier can sprout yet another tier, which contributes more commission to the person in the top tier as well as the middle tier.
Thus, the earnings of salespeople depend on recruitment as well as product sales. Those who got in early and are in a top tier make the most.
The Advantages and Disadvantages of Network Marketing
There is some stigma attached to networking marketing, especially those with multiple tiers, which can be characterized as pyramid schemes—that is, the salespeople in the top tier can make impressive amounts of money on commissions from the tiers below them. The people on the lower tiers will earn much less. The company makes money by selling expensive starter kits to new recruits.
The appeal of network marketing is that an individual with a lot of energy and good sales skills can create a profitable business with a modest investment.
A good rule of thumb, according to the Federal Trade Commission (FCC), is that single-tier network marketing operations tend to be more reputable than multi-tier schemes, in which people make money based on the number of distributors they recruit.
Some reputable examples of single-tier network marketing operations include Avon Products, Mary Kay, and Excel Communications.
Anyone considering joining a network marketing operation should do their research before making a decision. Consider these questions:
- Was it pitched as a chance to make money by selling products or by recruiting others?
- What is the track record of the company’s founders?
- Are you personally enthusiastic about the products?
- Are people you know enthusiastic about the products?
- Is the product being promoted effectively?
- Do you foresee a relatively fast pathway to profits or a long time treading water?
What is SEO and How It Works for Small Businesses
Want to know what is SEO and how it works? We’ve made this simple SEO guide for you.
One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.
But it doesn’t have to be that way.
Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll provide an answer to the million dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.
If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.
What is SEO and How It Works
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Factors That Impact SEO
Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites. However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.
Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.
What is White Label SEO?
Also known as private label SEO, this type of search engine optimization service is, in essence, a partnership. A party of at least 2 companies forms an agreement to share the responsibilities in sales and marketing of a product.
Let’s use an example to explain this. Imagine that there’s one company mass producing different kinds of bread. They produce amazing bread, but they don’t know how to sell their products.
This is where the second company comes in. This is where white label SEO outsourcing becomes a crucial step.
They are the experts in marketing different kinds of products. So, the 1st company outsources to them so they don’t have to think of their own marketing campaign.
This is how private label SEO works. One of the companies uses their time to work on the development and SEO of a product while the other company is in charge of selling it.
How does this work if one company does most of the work? This works because they agree that the finished product isn’t branded. This means the other company has no problem calling it their own.
The Importance of Private Label SEO
Why is private label SEO important today? Why hire a white label SEO reseller? This is because it benefits both the white label SEO agency and their resellers.
White label SEO outsourcing gives high-skilled SEO professionals a job. The current search engine optimization market is volatile and expensive. This makes it hard for some SEO experts to attract new clients.
Outsourcing to them makes it easier for them to receive projects at regular intervals. Doing so also allows them to build relationships with other companies. This makes it possible for them to get even more projects in the long run.
Meanwhile, the company that resells can focus their time on other things. Attracting new clients is their primary concern. These companies tend to dedicate their time thinking of new marketing strategies.
This also allows them to spend more time evaluating their manpower. Search engine optimization tends to take some time. This gives the reselling company a chance to focus on their core competency.